Part I, Shaadi Faris — Intergulf Development - Presale Marketing in a Market Downturn: A Case Study in Vancouver Real Estate

When
15 Mar 2023
7:30 AM - 9:00 AM
Location
Georgian Court Hotel

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In 2019 Vancouver real estate experienced a slowdown and market correction for the first time in nearly a decade. Presales were hard to come by and this was further exacerbated by the Covid pandemic that began in early 2020. Buyers were no longer lining up, leaving developers to find creative ways to move through projects that had already been launched and determine how to move forward with projects that were sitting, ready to go. I will discuss what worked, and what didn’t, as Intergulf marketed an existing project through the correction and launched another during.

https://www.intergulf.com/